JESS3 is a creative agency that specializes in data visualization.

We would love to work with you, send us a note at hi@jess3.com, or call 571-213-4308

Mindjet

Between Minds Infographic Series

The Project: Mindjet approached JESS3 to create content that would engage its Facebook audience, spurring shares, likes and comments. Mindjet software, services, and apps improve how people work together. To visually emphasise the importance of many different individuals working cohesively, JESS3 worked closely with Mindjet to create the Between Two Minds Series, which unifies and highlights two opposing character traits (e.g., thought leader vs. do leader or cat people vs. dog people). The series encourages people to identify with one trait or the other by tagging themselves and their friends in the graphic.
Our Methodology: Part of the social aspect of this graphic was within the nature of the decision itself. We knew compelling content combined with a graphic optimized for social sharing would be explosive. The challenge we had as a design team was how to make it visually engaging and compelling enough to be noticed, considered, and then shared. We knew from the beginning we wanted to take this into multiple layers. First, we used hand drawn illustrations alongside a brief caption to attract and promote the meaning and lightheartedness of the graphic. Then for each theme we used profiles of well-known figures to exemplify the traits from the previous, fully illustrated graphic.
The Results: Because the graphic presents its audience with two opposing sides, viewers first gauge and identify where they fall in the spectrum. Then viewers identify where their friends fall. This creates a compelling need to share or view if you have been tagged or mentioned. On the mindjet blog alone, Between Minds: An Ongoing Taxonomy of Team Dynamics received 1,600+ views; Communications Breakdown: Left Brain vs. Right Brain received 1,400+ views; Between Fluffy and Rover: Cat People vs. Dog People received 800+ views; and The Glass is Half Observed received 600+ views. The response on social media sites like Facebook and Twitter has been equally impressive regarding the number of views, comments, and shares.

  • Get Our Newsletter

JESS3 on WUSA 9 Discussing Facebook Porn Attack

JESS3 co-founder Leslie Bradshaw was joined by JESS3 editorial and outreach director Simon Owens to discuss the finer points of how Facebook was hacked by porn spammers during the week of November 14th. WUSA 9 reporter Lindsey Mastis joined the ...

JESS3 Partners with Saatchi & Saatchi in Slovakia

JESS3 designed a full ad-wrap on a tram for Rádio Expres 107.6, one of Slovakia's most popular mainstream radio stations. Agency partner: Saatchi & Saatchi.

JESS3 and Eloqua Release an Updated Content Grid

JESS3 partners with Eloqua once again for an updated on 2010's Content Grid. The latest grid illustrates the role content plays in helping brands meet business objectives and buyers reach their individual goals. An added value of v2 is ...

JESS3 Live Sketches LeWeb '11

As an official production partner at this year’s highly anticipated LeWeb ’11 Conference, JESS3 attended the conference to contribute what its best known for: beautiful data visualizations. The catch? The infographics would be created in real-time. With the help ...

JESS3 Animates The New United Nations Foundation Mobile Application

To raise awareness of the launch of its free mobile application, where users can track the latest UN news, make donations and more, the United Nations Foundation turned to the JESS3 team to create a concise and informative thirty-second video.

JESS3 is nominated for a Pixel Award!

We've just learned that JESS3 is nominated in the 5th Annual Pixel Awards in the TV Category for its work on the C-SPAN Video Library. We have our fingers crossed!

JESS3 Visualizes Tech Cocktail's Winning Mix

Wanting to share the great takeaway with the rest of the world, Tech Cocktail’s founders Jen Consalvo and Frank Gruber worked with JESS3 to visualize advice given by the speakers at their Washington DC "Startup Mixology" Conference in the ...

Washington Business Journal Covers JESS3 HQ Move to LA

As JESS3 begins to settle in its new Los Angeles headquarters, The Washington Business Journal announces the void it will leave in its former Washington D.C. home. President, and COO Leslie Bradshaw, along with CEO and Co-Founder Jesse Thomas ...

»
«