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Eloqua

Message is the Messenger

Nobody captured the power of influence better than Marshall McLuhan who said, “The message is the medium.” But what happens to influence when media institutions fall?

This infographic from JESS3 and Eloqua examines how influence has shifted to the individual — how in today’s world, the message has become messenger. The businesswoman doubles as an advocate. The analyst is an entrepreneur. The blogger runs a non-profit.

Taking a modern twist on a Venn diagram, this infographic explores the overlapping and multi-dimensional roles today’s messengers are playing in this era of “personal media.” It is not intended to be an exhaustive list of personal brands. Instead it’s a collection of the people who inspire and inform those who created it. These are the voices that influence us.

Chief Content Officer Magazine listed Message is Messenger as #5 on Top 15 Most Innovative content marketing projects.

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