JESS3’s founder, Jesse Thomas, sat down with Marketing Land as one of 8 industry experts, including other designers and top level executives, to answer the questions “What makes an excellent infographic?” and “What should my expectations be for an infographic?” Jesse stressed in his answers that infographics need to be beautiful, but also meaningful and have the data to back them up, because “the primary purpose of an infographic is to spark informed conversation and action.” He also noted that “An infographic should be intelligent and tell the audience something they don’t already know, but say it with words and terms they do.”
As ICANN prepared to make a big Top Level Domain-related announcement in early 2011, JESS3 was commissioned by the Washington Post to bring a visual storytelling angle to the changing tides of domain names. The challenge was how to give an "out with the old, in with the new" feel. As the TLD story continues to unfold, JESS3's art is as relevant as ever. Notes Washington Post reporter Hayley Tsukayama: "The organization tasked with regulating the Web’s domain names — that’s everything to the right of the dot in a URL — released its list detailing who has applied for new Web suffixes Wednesday. Companies who applied for new addresses include Apple, Amazon, Google and Microsoft as well as prominent firms such as Macy’s, Wal-Mart and Tiffany. Each application cost the companies $185,000."
Capital Business reporter Tom Heath announced on Monday: "The founders of JESS3 — the District-based visual storyteller for corporations such as Google, NIKEiD and ESPN — are moving to Los Angeles next month. For good." Adding that, "JESS3 co-founder Leslie Bradshaw tells us the company set up offices in Highland Park a year ago. Bradshaw, who founded the firm with Jesse Thomas and is one of the key players in the local business scene, said the move will enable the firm to better serve their West Coast clients, which make up 90 percent of JESS3’s business."
To reveal its latest Google Doc offering, the new Google presentations, Google approached JESS3 to create an embedded deck to showcase the editor’s key differentiators. To create the deck, our design team used elements which are all available in the new Google presentations interface.
JESS3 releases its newest installment in the “State of” series today with “The State of Cloud Computing,” an encompassing look at the history of cloud computing and the growing cloud economy.
For the 2011 Consumer Electronics Show, JESS3 worked closely with processor-powerhouse Intel to design and develop the first ever social media data visualization to run at CES entirely in HTML5 and CSS3. The geosocial heat map was the most popular feature, showing what was "hot" on the show floor in real-time.
The U.S. Chamber of Commerce’s National Chamber Foundation (NCF) announced JESS3's Co-founder, President & COO Leslie Bradshaw as a U.S. Chamber Fellow for 2012-2013. The prestigious program assembles experienced thought leaders and business professionals to aid in identifying emerging issues that will impact the business community within the next two to five years. Bradshaw’s areas of inquiry will be: Female entrepreneurship, millennial leadership and the impact of social technologies on the United States.
In support of Mozilla's release of the latest version of its browser, Firefox 4, JESS3 crafted a minute-long spot to highlight its exciting new features. Using advanced digital-animation techniques, the video simulates a papercraft production. Vibrant visuals, coupled with the lively original soundtrack and personable voice over, educate viewers about the non-profit’s latest launch.