JESS3 is a creative agency that specializes in data visualization.

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Perfect Market

Vault Index Top 10 Infographic

After working on their website and rebrand, JESS3 was excited to again partner with Perfect Market to build an infographic to demonstrate this simple, but powerful observation by the Perfect Market team:

Stories that get the most traffic don’t always get the most revenue and, ultimately, that real issues still matter.

The Perfect Market Vault Index ranks RPM (revenue per thousand page views) for news topics based on data from 20 million news articles from the nation’s premier news publishers over a period of several months in the Summer of 2010. The resulting infographic pairs photographic illustrations of the ten most valuable online stories with design elements that accompany Perfect Market’s branding and homepage aesthetic.

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