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JESS3 Labs

The World of Social Objects

The Nonick Conference is an emerging conference in Bilbao, Spain which promotes the role of technology and new media in developing new areas of Spain’s economy. Last year, JESS3 co-founders Leslie Bradshaw and Jesse Thomas gave a presentation on How Social Media is Changing Design. This year, JESS3 was invited to participate again, this time with “The World of Social Objects.”

CEO Jesse Thomas and Director of Marketing Brad Cohen used their time on stage to get attendees thinking about the success stories they were hearing about, and what aspects of those successes could be used or adapted for their own situations. Here are some of the top points the duo covered:

1. It is important to keep in mind who the target audience is and work to design the experience you are creating from start to finish to maximize interaction and incentive to share, while minimizing barriers to doing so.

2. Make information snackable. Using data visualization or other means to create useful pieces of information that tell a story and do so in a way that is easily digestible and shareable is a great strategy that can lead to increased interaction with users, and the spread of your content further into consumers’ social graphs.

3. Anything can be a “social object” – or a thing that people can talk and have opinions about, but it’s important to actively think about things as social objects in order to determine whether they’re appropriate for an audience, or need to tweaked, or framed in a certain way to be received better.

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