JESS3 is a creative agency that specializes in data visualization.

We would love to work with you, send us a note at hi@jess3.com, or call 571-213-4308

JESS3 Labs

The World of Social Objects

The Nonick Conference is an emerging conference in Bilbao, Spain which promotes the role of technology and new media in developing new areas of Spain’s economy. Last year, JESS3 co-founders Leslie Bradshaw and Jesse Thomas gave a presentation on How Social Media is Changing Design. This year, JESS3 was invited to participate again, this time with “The World of Social Objects.”

CEO Jesse Thomas and Director of Marketing Brad Cohen used their time on stage to get attendees thinking about the success stories they were hearing about, and what aspects of those successes could be used or adapted for their own situations. Here are some of the top points the duo covered:

1. It is important to keep in mind who the target audience is and work to design the experience you are creating from start to finish to maximize interaction and incentive to share, while minimizing barriers to doing so.

2. Make information snackable. Using data visualization or other means to create useful pieces of information that tell a story and do so in a way that is easily digestible and shareable is a great strategy that can lead to increased interaction with users, and the spread of your content further into consumers’ social graphs.

3. Anything can be a “social object” – or a thing that people can talk and have opinions about, but it’s important to actively think about things as social objects in order to determine whether they’re appropriate for an audience, or need to tweaked, or framed in a certain way to be received better.

Read More
  • Get Our Newsletter

The Message is the Messenger

Nobody captured the power of influence better than Marshall McLuhan who said, “The message is the medium.” But what happens to influence when media institutions fall? This infographic from JESS3 and Eloqua examines how influence has shifted to the individual ...

JESS3 Goes Mobile: Weekly Pics from Our Phones

Every week, the JESS3 team submits photos from their mobile phones, wherever they are in the world. From the water, to the land, from all-nighters to weekends at the beach, from France to San Francisco, we capture the magical mobile ...

Tackling Cystic Fibrosis

Along with Samsung, Sears and the Boomer Esiason Foundation, JESS3 built a social media for social actions site that leverages foursquare, Twitter and Facebook to help "tackle" CF. Aiming to raise $150k, every tweet, check-in and Like drive the ball ...

Washington Business Journal Covers JESS3 HQ Move to LA

As JESS3 begins to settle in its new Los Angeles headquarters, The Washington Business Journal announces the void it will leave in its former Washington D.C. home. President, and COO Leslie Bradshaw, along with CEO and Co-Founder Jesse Thomas ...

JESS3’s Facebook Emoticon Graphic Featured on The Next Web

Called “The Essential Guide to Facebook Emoticons,” The Next Web premiered JESS3’s graphic outlining how to create emoticons in Facebook messages, comments and chats. Displaying everything from Chris Putnam to a penguin, the emoticons and their keyboard shortcuts give ...

Eloqua and JESS3 release The Blog Tree

Following up our award-winning marketing work with Eloqua (The Content Grid, The Social Media Playbook, and A Case for Content), we have partnered up again to release The Blog Tree, an infographic that visualizes the interconnectedness of the marketing blogosphere.

JESS3 Founders Named to Inc. Magazine's 30 Under 30

JESS3 CEO and Founder Jesse Thomas along with President, COO and Co-founder Leslie Bradshaw are included in Inc.'s list for America's 30 Coolest Entrepreneurs Under 30 (2012). Along with being included in the list, Inc's J.J ...

Leslie Bradshaw Named to TopRank's "25 Women Who Rock Social Media"

JESS3's President, COO and Co-Founder, Leslie Bradshaw, was named to the list, compiled by TopRank CEO Lee Odden, that includes industry leaders like Arianna Huffington, Randi Zuckerberg, Nilofer Merchant, Sloane Davidson, Ekaterina Walter, and more. Author and MarketingProfs Chief ...

»
«