JESS3 is a creative agency that specializes in data visualization.

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CBS Films

The Words Infographic

Challenge: As part of their promotional campaign for the release of The Words, CBS Films wanted a thought-provoking infographic that could shed light on the complexities of the multi-layered film, with an aesthetic that made it as much a work of art as a storytelling instrument. While the infographic needed to highlight some of the film’s intricacies, it also had to maintain a sense of intrigue – no one likes a spoiler, no matter how interesting or nice it looks.

Methodology: After viewing the film and brainstorming how to interweave its various elements, the JESS3 team highlighted four potential areas of illumination: the relationships between characters, the overlapping story layers, the characters’ moral dilemmas, and the sequence of events. The team mapped out key plot points, quotes, and symbolic objects from the film, all of which supported the development of the infographic but couldn’t be included since they would give away too much. This information was then abstracted to draw parallels between the two primary characters, Rory (played by Bradley Cooper) and the Old Man (Jeremy Irons), the challenges they both faced, the decisions that drove them down their divergent paths, and their respective fates that resulted from those decisions.

Results: JESS3 and CBS decided that the focus would center on the moral quandaries presented in the film, which were not simply about choosing between right and wrong, but rather about choosing between being humbled by reality or trying to rewrite it. The final infographic is a “moral compass” with four axes representing sets of values that Rory and the Old Man are each forced to choose between: life vs. fiction; conscience vs. will; dreams vs. responsibility; and courage vs. dignity. The characters’ choices are plotted along each axis, with captions that hint at their fates yet leave plenty to the imagination, or to later be uncovered – but only in theaters.

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JESS3’s Coachella Infographic Featured on The Huffington Post

The Huffington Post’s Los Angeles vertical spotlighted “Coachella by the Likes,” JESS3’s infographic examining Coachella’s roster by number of “Likes” each band has on Facebook. We matched the number of Facebook fans per musical act with their graphic presence on the annual Coachella lineup poster. Making use of the Facebook-liking, data-driven generation, the resulting visualization triggered insightful discoveries about the festival’s lineup. The Huffington Post used our findings to surmise whether “Coachella's iconic poster [does] justice to the most popular acts when it comes to prominence and font size.”

The Evolution of Radio Waves released today

We are proud to present the 5th installment in our "State of" series, The Evolution of Radio Waves. Working closely with Agilent Technologies, a leader in electronic and bio-analytics measurement instruments design and manufacturing, our team created a two-minute animation which walks the viewer through the history of radio wave technology.

JESS3 and Eloqua Release an Updated Content Grid

JESS3 partners with Eloqua once again for an updated on 2010's Content Grid. The latest grid illustrates the role content plays in helping brands meet business objectives and buyers reach their individual goals. An added value of v2 is its outline for measuring content marketing success.

JESS3 Blogs About Only Being as Good as Your Last...

JESS3's President and COO Leslie Bradshaw shares a page from our "cookbook" to achieve greatness, a mantra that keeps us focused on bigger, faster, stronger: "You are only as good as your last (project, meeting, shot, deal, call, etc.)"

JESS3 Live Sketches LeWeb '11

As an official production partner at this year’s highly anticipated LeWeb ’11 Conference, JESS3 attended the conference to contribute what its best known for: beautiful data visualizations. The catch? The infographics would be created in real-time. With the help of data partners Radian6, the JESS3 team created an infographic for each day of the conference using the topics discussed by the panelists in attendance as well as the topics most widely discussed in the social media.

JESS3 COO Leslie Bradshaw named one of Fast Company's Most Influential Women in Tech

Leslie Bradshaw, JESS3's President and COO has been named one of 2011's Most Influential Women in Tech by Fast Company in the "Executives" category. Surrounded on the list by women she has long admired, it is a great honor for Leslie and all of JESS3 to receive this distinction.

Yahoo! Year in Review 2010

Ever wondered what the aggregate trends of the year looked like in terms of search data? Lucky for you, Yahoo! tracks the trends and partnered with JESS3 to bring them to life. From aspiration to tragedy, it is visualized in one magnificent infographic.

JESS3 Team Mobile Uploads, SOPA & PIPA Edition

Instead of posting our usual weekly team Mobile Uploads, we’ve rounded up some of the actions our team members have taken to protest the SOPA and PIPA initiatives. The team has signed petitions, called local reps, and transferred 175 domains from GoDaddy, an early supporter of SOPA, to Namecheap.

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