JESS3 is a creative agency that specializes in data visualization.

We would love to work with you, send us a note at, or call 571-213-4308

CBS Films

The Words Infographic

Challenge: As part of their promotional campaign for the release of The Words, CBS Films wanted a thought-provoking infographic that could shed light on the complexities of the multi-layered film, with an aesthetic that made it as much a work of art as a storytelling instrument. While the infographic needed to highlight some of the film’s intricacies, it also had to maintain a sense of intrigue – no one likes a spoiler, no matter how interesting or nice it looks.

Methodology: After viewing the film and brainstorming how to interweave its various elements, the JESS3 team highlighted four potential areas of illumination: the relationships between characters, the overlapping story layers, the characters’ moral dilemmas, and the sequence of events. The team mapped out key plot points, quotes, and symbolic objects from the film, all of which supported the development of the infographic but couldn’t be included since they would give away too much. This information was then abstracted to draw parallels between the two primary characters, Rory (played by Bradley Cooper) and the Old Man (Jeremy Irons), the challenges they both faced, the decisions that drove them down their divergent paths, and their respective fates that resulted from those decisions.

Results: JESS3 and CBS decided that the focus would center on the moral quandaries presented in the film, which were not simply about choosing between right and wrong, but rather about choosing between being humbled by reality or trying to rewrite it. The final infographic is a “moral compass” with four axes representing sets of values that Rory and the Old Man are each forced to choose between: life vs. fiction; conscience vs. will; dreams vs. responsibility; and courage vs. dignity. The characters’ choices are plotted along each axis, with captions that hint at their fates yet leave plenty to the imagination, or to later be uncovered – but only in theaters.

Read More
  • Get Our Newsletter

The End of Entrepreneurial Adolescence

Having functioned entirely under the “work-from-home” model until January of this year, we cannot speak more highly about what the physical space and proximity has done for our process, results, cohesion and inside jokes. This seems like an obvious statement ...

JESS3 Partners with C-SPAN for 2012 Conventions; Creates Site and Content

C-SPAN’s online Campaign 2012 Hub designed by JESS3, the creative agency which designed C-SPAN’s Webby Award-nominated 2008 Convention Hub, will provide complementary video, political information, and social engagement opportunities for C-SPAN’s political audience. The Hub will bring ...

JESS3 Reflects: Our "Week in Review"

We've been on the road a lot as of late. Where do we go? Who do we meet? What do we do when we get there? Find out more in our ongoing series where we review each week, every ...

JESS3 Blogs About Only Being as Good as Your Last...

JESS3's President and COO Leslie Bradshaw shares a page from our "cookbook" to achieve greatness, a mantra that keeps us focused on bigger, faster, stronger: "You are only as good as your last (project, meeting, shot, deal, call, etc.)"

JESS3 COO Leslie Bradshaw Debuts Forbes Female Leadership Column with More Seats Infographic

To accompany Leslie Bradshaw's first article on Forbes, "Why Women Having a Seat At The Table Is Not Enough," and underscore the disparity between the leadership roles men hold as compared to women, JESS3's design team crafted a ...

JESS3 Brands Pot for the Washington Post

It’s an ongoing debate: the legalization of marijuana. A new twist on the hotly contested debate came in the form of a typical branding challenge, but with a very atypical client: The Washington Post. See it to believe it.

JESS3 and Foursquare Partner for the Elections with "I Voted"

JESS3 worked closely with foursquare to build a custom map visualization of Election Day check-ins that access over 108,000 official polling locations thanks to the Voting Information Project (Google x The Pew Center on the States).

JESS3 Animates Mozilla's Firefox 4 Release

In support of Mozilla's release of the latest version of its browser, Firefox 4, JESS3 crafted a minute-long spot to highlight its exciting new features. Using advanced digital-animation techniques, the video simulates a papercraft production. Vibrant visuals, coupled with ...