JESS3 is a creative agency that specializes in data visualization.

We would love to work with you, send us a note at hi@jess3.com, or call 571-213-4308

JESS3 Labs

The State of Wikipedia

Earlier this year, JESS3 teamed up with Jimmy Wales and the Wikimedia Foundation to create a video commemorating Wikipedia’s 10-year anniversary. Narrated by Jimmy Wales, the animated video detailed the rich history of the site, profiling the expansive community and explaining Wales’ longterm vision for the encyclopedia. On January 17 we released both a YouTube version and Vimeo version of the video.

JESS3’s PR team immediately went to work on promoting the video to journalists, bloggers, and social media users. Using our micro-targeting techniques, we first focused on tech writers who had already written about the coming anniversary. Within our first few hours after the release, TechCrunch — arguably one of the most influential blogs covering the tech sphere — had embedded it and covered it .

Not long afterward, Mashable — the most widely read social media blog — had written about it as well. Combined, the TechCrunch and Mashable posts alone generated over 2,000 retweets and 500 Facebook shares. ReadWriteWeb also covered the video .
After this initial success we began fanning out and pitching other communities.

We successfully pitched dozens of design, advertising and animation blogs, getting hit after hit after hit. We then moved into the long tail, pitching smaller blogs and Wikipedia enthusiasts who had influential audiences. We secured too many hits to mention in this case study, but here are some examples: 1, 2, 3, 4, 5.

We then moved to more general interest geek blogs. We secured a hit on BoingBoing , one of the most popular independent blogs on the planet. We also got coverage on Laughing Squid and Neatorama.

Within a few days the video had begun to spread outside the network we had pitched. It received hundreds of blog hits, thousands of retweets, and thousands of Facebook shares. The YouTube video received over 100,000 views and the Vimeo version received over 50,000 views. It was one of the most-viewed videos on YouTube that week and received dozens of YouTube traffic awards.

Read More
  • Get Our Newsletter

JESS3 Social Tech Infographic Featured on Mashable.com

JESS3's latest infographic The Connected Workspace was featured on Mashable.com. Teaming up with our long time content partners Mindjet, we visualized the benefits of social technology using leveraged data from McKinsey. Interesting highlights from the infographic include the ...

The Making of an Infographic [A History of Dreamforce]

The cloud computing industry event of the year, Dreamforce '11 (#DF11), kicks-off next month. To celebrate, we partnered once again with Eloqua to create an infographic that gives a visual history of the event.

JESS3 Designs the Change the Ratio Logo

After realizing that only 13 percent of Wikipedia contributors are women, 1×57 has decided to raise awareness about the issue and encourage more to contribute through its free workshop “Women Who Wiki.” The event’s organizers tapped JESS3 for ...

JESS3 and Eloqua Receive Gold MarkCom Award for Social Media ProBook

JESS3's long time content partner and leading provider of on-demand Revenue Performance Management solutions Eloqua has been honored with a Gold MarcCom Awards in the Marketing/Promotion Campaign category for its 42-page Social Media Probook. The Probook was released ...

Samsung #1 Buzzed About Non-Media Brand at SXSW

We are ecstatic to see our client, Samsung, named as one of the most talked about brands during the South by Southwest Interactive conference this year alongside Twitter, YouTube, foursquare and Chevrolet. During the five-day conference over half a million ...

Washington Business Journal Covers JESS3 HQ Move to LA

As JESS3 begins to settle in its new Los Angeles headquarters, The Washington Business Journal announces the void it will leave in its former Washington D.C. home. President, and COO Leslie Bradshaw, along with CEO and Co-Founder Jesse Thomas ...

Announcing The Samsung SXSWi Social Media Installation

Samsung, the world's largest electronics company, made a big entrance into South by Southwest Interactive (SXSWi) this year. The company tapped data visualization leader JESS3, to create a cutting-edge, real-time social media aggregation wall displaying the hottest panels, trending ...

Fast Company and JESS3 Partner for Occupy Wall Street Infographic

As the Occupy Wall Street protest reached its 7th week, Fast Company got exclusive access to research by Harrison Schultz, who helped develop occupywallst.org, and Professor Hector R. Cordero-Guzman from the School of Public Affairs at Baruch College and ...

»
«