JESS3 is a creative agency that specializes in data visualization.

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JESS3 Labs

The State of Wikipedia

Earlier this year, JESS3 teamed up with Jimmy Wales and the Wikimedia Foundation to create a video commemorating Wikipedia’s 10-year anniversary. Narrated by Jimmy Wales, the animated video detailed the rich history of the site, profiling the expansive community and explaining Wales’ longterm vision for the encyclopedia. On January 17 we released both a YouTube version and Vimeo version of the video.

JESS3’s PR team immediately went to work on promoting the video to journalists, bloggers, and social media users. Using our micro-targeting techniques, we first focused on tech writers who had already written about the coming anniversary. Within our first few hours after the release, TechCrunch — arguably one of the most influential blogs covering the tech sphere — had embedded it and covered it .

Not long afterward, Mashable — the most widely read social media blog — had written about it as well. Combined, the TechCrunch and Mashable posts alone generated over 2,000 retweets and 500 Facebook shares. ReadWriteWeb also covered the video .
After this initial success we began fanning out and pitching other communities.

We successfully pitched dozens of design, advertising and animation blogs, getting hit after hit after hit. We then moved into the long tail, pitching smaller blogs and Wikipedia enthusiasts who had influential audiences. We secured too many hits to mention in this case study, but here are some examples: 1, 2, 3, 4, 5.

We then moved to more general interest geek blogs. We secured a hit on BoingBoing , one of the most popular independent blogs on the planet. We also got coverage on Laughing Squid and Neatorama.

Within a few days the video had begun to spread outside the network we had pitched. It received hundreds of blog hits, thousands of retweets, and thousands of Facebook shares. The YouTube video received over 100,000 views and the Vimeo version received over 50,000 views. It was one of the most-viewed videos on YouTube that week and received dozens of YouTube traffic awards.

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NatGeo, JESS3 Cause An Uproar

Often overshadowed online by their domestic counterparts, several "big cat" species worldwide have declined and now face near-extinction. Taking action, National Geographic launched a social media campaign to raise awareness with help from JESS3 on the design front. Rawr!

JESS3 helps Samsung and Dan Marino Team Up For Autism

Samsung and the Dan Marino Foundation launched a fundraising campaign based on social actions on foursquare, Facebook and Twitter, earning $5 each. JESS3 stepped in to design both an infographic and a web site to educate people on both Autism ...

JESS3 Helps Google Create Election Coverage Site

Google is focusing on the empowerment of voters by arming them with the news, information and knowledge required to become more meaningful participants in the country’s democratic process. There’s no question that the web is poised to deliver ...

JESS3's Tower Bridge Infographic for GE

Our latest release is another partnership with GE, a follow up to our "Future of Solar" visualization released earlier this month. The Tower Bridge Infographic outlines the history of one of London's most recognizable landmarks from its opening over ...

JESS3 Visualizes The Future of Solar for GE

As GE continues to demonstrate its commitment to renewable energy through its latest solar panel development, it also continues in its data visualization efforts, tapping the infographic experts at JESS3 for their latest. The graphic details the story of solar ...

Eloqua Partners with JESS3 to Create the Latest Blog Tree

Eloqua, partnering once again with JESS3, has set out to visualize the most influential tech, design, startup and other blogs in the UK with a new infographic, The Blog Tree: UK Edition. This is the third installment to the Blog ...

JESS3 Coordinates and Designs C-SPAN's Foursquare Badge

The newest in the partnership with C-SPAN and foursquare, JESS3 is proud to have helped coordinate the network's efforts to bring education and politics to the masses through the geosocial platform in the form of a dedicated foursquare C-SPAN ...

JESS3 Designs Posters for Google's New LA Office

To celebrate the opening of its new offices, Google LA approached frequent design partner JESS3 to create 13 movie-sized posters, one for each of the major engineering efforts at the LA site that would live beyond the opening event in ...

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