JESS3 is a creative agency that specializes in data visualization.

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JESS3 Labs

The State of Wikipedia

Earlier this year, JESS3 teamed up with Jimmy Wales and the Wikimedia Foundation to create a video commemorating Wikipedia’s 10-year anniversary. Narrated by Jimmy Wales, the animated video detailed the rich history of the site, profiling the expansive community and explaining Wales’ longterm vision for the encyclopedia. On January 17 we released both a YouTube version and Vimeo version of the video.

JESS3’s PR team immediately went to work on promoting the video to journalists, bloggers, and social media users. Using our micro-targeting techniques, we first focused on tech writers who had already written about the coming anniversary. Within our first few hours after the release, TechCrunch — arguably one of the most influential blogs covering the tech sphere — had embedded it and covered it .

Not long afterward, Mashable — the most widely read social media blog — had written about it as well. Combined, the TechCrunch and Mashable posts alone generated over 2,000 retweets and 500 Facebook shares. ReadWriteWeb also covered the video .
After this initial success we began fanning out and pitching other communities.

We successfully pitched dozens of design, advertising and animation blogs, getting hit after hit after hit. We then moved into the long tail, pitching smaller blogs and Wikipedia enthusiasts who had influential audiences. We secured too many hits to mention in this case study, but here are some examples: 1, 2, 3, 4, 5.

We then moved to more general interest geek blogs. We secured a hit on BoingBoing , one of the most popular independent blogs on the planet. We also got coverage on Laughing Squid and Neatorama.

Within a few days the video had begun to spread outside the network we had pitched. It received hundreds of blog hits, thousands of retweets, and thousands of Facebook shares. The YouTube video received over 100,000 views and the Vimeo version received over 50,000 views. It was one of the most-viewed videos on YouTube that week and received dozens of YouTube traffic awards.

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The Evolution of Radio Waves released today

We are proud to present the 5th installment in our "State of" series, The Evolution of Radio Waves. Working closely with Agilent Technologies, a leader in electronic and bio-analytics measurement instruments design and manufacturing, our team created a two-minute animation which walks the viewer through the history of radio wave technology.

TEDxYouth Comes to DC

Organized by Teens and Tech, which was founded by JESS3's own Daniel Brusilovsky, the event brought an important focus to the entrepreneurial spirit and abilities of young people. Hosted at AT&T, themes including the environment, technology and community were woven throughout.

JESS3 Helps Google Earth Commemorate its 1 Billionth Download

Google Earth reached 1 billion downloads and asked the infographic experts at JESS3 to help commemorate the milestone. We selected the “Around the world in 60 seconds” concept to add a story-telling dimension to the infographic while highlighting the ease and speed with which users can explore some of the most fascinating parts of the globe.

JESS3 COO Leslie Bradshaw Debuts Forbes Female Leadership Column with More Seats Infographic

To accompany Leslie Bradshaw's first article on Forbes, "Why Women Having a Seat At The Table Is Not Enough," and underscore the disparity between the leadership roles men hold as compared to women, JESS3's design team crafted a custom-infographic, displaying the percentages as male and female silhouettes sitting on an actual chair.

Skillshare: Non-Traditional Education 2.0

JESS3 CEO and Founder, Jesse Thomas, had the chance to interview the Community Manager at Skillshare, a new startup focusing on education and sharing skills. Danya Cheskis-Gold gives insight into the philosophy behind Skillshare, and why and how people should use it. Alternative learning options like Skillshare are on the rise to supplement, or even replace, traditional education.

JESS3 and Eloqua Team Up for the Social Media ProBook 2011

A follow-up to last year's Social Media Playbook with Eloqua, this newly redesigned and refreshed Social Media ProBook includes updates on various social media platforms along with advanced information, insights and instruction as well as advice by some of the most trusted thought leaders on the web.

JESS3 Clutches Small Agency of the Year, Southeast, Gold; Featured in AdAge for Win

JESS3's AdAge feature highlights their Small Agency of the Year, Southeast, Gold award. The feature also adds insight to JESS3 and its founders. AdAge's Cotton Delo writes, "Standing out as a creative agency is difficult, but JESS3 was incorporated in 2008 with a specialty: data visualizations to make marketers' streams of analytics, purchase and social-exhaust data beautiful and digestible." JESS3 President, Co-founder and COO Leslie Bradshaw commented on the secret to JESS3's success, "A lot of our strategies and the way we run our company are digitally native."

JESS3 and Microsoft Office 365 Show the Cloud's Impact on SMBs

The team behind Microsoft’s Office 365 online software suite wanted to tell the story of the growth of small business through the increasing use of cloud computing. As a result, Microsoft partnered with JESS3’s expert data visualization team to create a vibrant, shareable graphic. The Small Businesses & the Cloud infographic outlines the top cloud-friendly cities in the US, the number of small businesses in the US and their growing use of the cloud.

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