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Zoetica Media

The State of Influencer Theory

According to Geoff Livingston, author of “Welcome to the Fifth Estate,” the discussion about what influence is has been ongoing since the social web first began.

To illustrate his findings, Livingston partnered with JESS3 to visualize the State of Influencer Theory through a dynamic infographic that outlines the different phases Influencer Theory on the Social Web has taken over the last ten years, from Malcom Gladwell’s Tipping Point in 2000 to the current movement: Leaderboards.

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JESS3 Team Mobile Uploads, SOPA & PIPA Edition

Instead of posting our usual weekly team Mobile Uploads, we’ve rounded up some of the actions our team members have taken to protest the SOPA and PIPA initiatives. The team has signed petitions, called local reps, and transferred 175 ...

Creepy Cupid Valentines by JESS3 Featured on Mashable

Mashable featured JESS3’s Creepy Cupid series of digital valentines as part of their Valentine’s Day coverage, publicizing their humour and connection to the all-too-real online world of dating. Our graphics, called a “hilarious set,” use real quotes from ...

Eloqua x JESS3 Partner Again to Create Sequel Video

Eloqua and JESS3 have partnered again to create the sequel to The Future of Revenue. This video defines Revenue Performance Management and its impact on not only the world of sales and marketing but on the future of business as ...

JESS3 Expands with Three Exciting New Hires

JESS3 has the pleasure to announce it is expanding its leadership team with three new hires. We are welcoming Lauren Cook aboard as VP of Client Strategy, Brad Cohen as Director of Strategy, and Bonnie Aumann as Technical Director. We ...

Samsung #1 Buzzed About Non-Media Brand at SXSW

We are ecstatic to see our client, Samsung, named as one of the most talked about brands during the South by Southwest Interactive conference this year alongside Twitter, YouTube, foursquare and Chevrolet. During the five-day conference over half a million ...

Washington Business Journal Covers JESS3 HQ Move to LA

As JESS3 begins to settle in its new Los Angeles headquarters, The Washington Business Journal announces the void it will leave in its former Washington D.C. home. President, and COO Leslie Bradshaw, along with CEO and Co-Founder Jesse Thomas ...

CEO and Founder Jesse Thomas Named as 500 Startups Mentor

JESS3 CEO and Founder Jesse Thomas was named as a mentor for 500 Startups. Thomas joins a robust group of more than 175 other industry leaders around the globe. Thomas will share branding, marketing, and visual communication expertise gained from ...

Eloqua and JESS3 release The Blog Tree

Following up our award-winning marketing work with Eloqua (The Content Grid, The Social Media Playbook, and A Case for Content), we have partnered up again to release The Blog Tree, an infographic that visualizes the interconnectedness of the marketing blogosphere.

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