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Washington Post

The Future of Pot

It’s an ongoing debate: the legalization of marijuana. A new twist on the hotly contested debate came in the form of a typical branding challenge, but with a very atypical client: The Washington Post. As one of the most reputable newspapers in the world, Washington Post recently explored the State of Pot in America 2020. Yes, you read that correctly.

How would it look? How would it be promoted? Last but not least, how would it branded? An honor to be tapped for such a culturally hot topic, JESS3 was brought in to help explore the idea of a branding campaign for a high-end shop in the business of selling legalized marijuana. As we see it, the future of pot is will be a thing of elegance and even luxury; items like tasteful tea bags and scrumptious cupcakes will help liberate marijuana from tabooed clear plastic baggies and brown paper sacks to clean, simple boutique packaging.

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Google Translate taps JESS3 for "Can't Translate Spots"

Google Translate can translate text into 50 different languages, but some forms of communications remain that Google Can't Translate. JESS3 shot five 30-second spots to showcase what some of them are.

JESS3 Blogs About Only Being as Good as Your Last...

JESS3's President and COO Leslie Bradshaw shares a page from our "cookbook" to achieve greatness, a mantra that keeps us focused on bigger, faster, stronger: "You are only as good as your last (project, meeting, shot, deal, call, etc.)"

JESS3's TLD Visualization Featured in the Washington Post

As ICANN prepared to make a big Top Level Domain-related announcement in early 2011, JESS3 was commissioned by the Washington Post to bring a visual storytelling angle to the changing tides of domain names. The challenge was how to give an "out with the old, in with the new" feel. As the TLD story continues to unfold, JESS3's art is as relevant as ever. Notes Washington Post reporter Hayley Tsukayama: "The organization tasked with regulating the Web’s domain names — that’s everything to the right of the dot in a URL — released its list detailing who has applied for new Web suffixes Wednesday. Companies who applied for new addresses include Apple, Amazon, Google and Microsoft as well as prominent firms such as Macy’s, Wal-Mart and Tiffany. Each application cost the companies $185,000."

Leslie Bradshaw Presents at Social Media Marketing Boot Camp

Today Leslie, our President, COO and Co-founder, presents at the world-class conference hosted by MediaBistro, Semantic Web and Inside Network. We are so proud to see her presentation, 'The Practitioner's Guide to Creating Content Like a Publisher,' featured on the SlideShare homepage!

JESS3 Helps Google Visualize the Voters' Shift from TV to Devices

The POLITICO's Emily Schultheis reported on Google's announcement surrounding the types of information voters are paying attention to, noting that "their findings show the extent to which Americans have moved toward online and mobile media and away from traditional TV." Schultheis added: "The post is an extension of Google's 'Four Screens to Victory' concept for campaigns, which outlines the ways voters use four screens to get their political information: TV, computer, mobile and tablet." The infographic that was released along side the report was designed by the JESS3 team.

The Next Web Gets Geosocial Universe 3.0 Exclusive

JESS3’s third version of the Geosocial Universe premiered in an exclusive on The Next Web, one of the world’s largest online tech publishers. The Geosocial Universe 3.0 illustrates the vastness of geosocial networking, highlighting the major social networks as planets orbitting the "sun" of nearly 6 billion global mobile devices — “depicting exactly where mobile stands in today’s ecosystem.” The Next Web noted how the Geosocial Universe 3.0 sheds light on growing mobile traffic, showing “just how big those numbers have become” in the ever-expanding geosocial-sphere.

JESS3 Takes Home the Gold: Ad Age Small Agency of the Year, Southeast

JESS3 wins Gold for Small Agency of the Year: Southeast Region at the fourth annual Ad Age Small Agency Awards, 2012. JESS3 CEO and Founder, Jesse Thomas was present in Minneapolis to accept the prestigious award. Ad Age Editor, Abbey Klaassen commented on this year's entries, “— We continue to be impressed by the quality of entries, proving that size has no bearing on the ability to offer effective marketing ideas." She continued, “I can confidently say that our winners exemplify creativity, entrepreneurialism and ingenuity -- there's a lot to be learned from them, no matter what your size."

CEO and Founder Jesse Thomas Named as 500 Startups Mentor

JESS3 CEO and Founder Jesse Thomas was named as a mentor for 500 Startups. Thomas joins a robust group of more than 175 other industry leaders around the globe. Thomas will share branding, marketing, and visual communication expertise gained from his experience shaping JESS3. Mentors must dedicate at least five hours a month to assisting startups. "I look at this like a badge of honor," said Thomas upon the announcement.

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