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Washington Post

The Future of Pot

It’s an ongoing debate: the legalization of marijuana. A new twist on the hotly contested debate came in the form of a typical branding challenge, but with a very atypical client: The Washington Post. As one of the most reputable newspapers in the world, Washington Post recently explored the State of Pot in America 2020. Yes, you read that correctly.

How would it look? How would it be promoted? Last but not least, how would it branded? An honor to be tapped for such a culturally hot topic, JESS3 was brought in to help explore the idea of a branding campaign for a high-end shop in the business of selling legalized marijuana. As we see it, the future of pot is will be a thing of elegance and even luxury; items like tasteful tea bags and scrumptious cupcakes will help liberate marijuana from tabooed clear plastic baggies and brown paper sacks to clean, simple boutique packaging.

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Behind the Scenes of Our Gmail Stop Motion Commercial

Awed by the minutia and beautiful craftsmanship that went into filming each aspect of our stop motion Gmail commercial, we decided to put together our own film to document the detailed work that went into making the Gmail interface come ...

Fast Company and JESS3 Partner for Occupy Wall Street Infographic

As the Occupy Wall Street protest reached its 7th week, Fast Company got exclusive access to research by Harrison Schultz, who helped develop occupywallst.org, and Professor Hector R. Cordero-Guzman from the School of Public Affairs at Baruch College and ...

Eloqua and JESS3 Partner Once More

Partnering again with Eloqua, an industry leader in marketing automation software, JESS3 designed a 33-slide presentation for a keynote speech at the 2012 Online Marketing Summit in California. Eloqua wanted an informative and detailed concept, “How to Generate Demand with ...

Google Translate taps JESS3 for "Can't Translate Spots"

Google Translate can translate text into 50 different languages, but some forms of communications remain that Google Can't Translate. JESS3 shot five 30-second spots to showcase what some of them are.

New Conversation Prism Released!

For the third year in a row, Brian Solis and JESS3 have partnered to map out the social media landscape. First launched in 2008, the "v3.0" of the Conversation Prism reflects the changes the social media world saw in ...

JESS3 Weighs-in on Mashable: 5 Ways Digital Has Forced Agencies to Adapt

Mashable writer Heather Whaling sat down with a number of agency leaders, including our own President, COO and Co-founder, to discuss the topic. A few of Leslie's remarks include: Leslie Bradshaw, president of JESS3, notes that a key agency ...

JESS3 Team Mobile Uploads, SOPA & PIPA Edition

Instead of posting our usual weekly team Mobile Uploads, we’ve rounded up some of the actions our team members have taken to protest the SOPA and PIPA initiatives. The team has signed petitions, called local reps, and transferred 175 ...

JESS3 Releases the State of Wikipedia

The fourth in its series of informative motion graphic videos, JESS3 released today the State of Wikipedia, which walks the viewer through the creation, evolution and future of the indispensable online resource Wikipedia, all narrated by its co-founder Jimmy Wales.

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