JESS3 is a creative agency that specializes in data visualization.

We would love to work with you, send us a note at hi@jess3.com, or call 571-213-4308

Samsung

SXSWi Smart Wall

The Project: For the second year in a row, Samsung approached JESS3 with an interactive challenge for SXSWi 2012: create an intricate data visualization installation comprised of 23 Samsung displays. The result came to be known as the #smartwall.

JESS3’s goal was to make this year’s installation the live premier source of valuable real-time interactive social data for conference goers. We designed eleven different views across five screens, and were able to implement eight views to capture breaking social activity around conference panels, industry trendsetters, trending locations, popular topics, hot parties, and buzz captured at the infamous SXSW parties.

In addition the complex design, the JESS3 team came to SXSW with a team of 8 curators (including a few veterans of the Vancouver Olympics NBC Curation Team) prepared to unearth the most compelling data for the #smartwall using our custom-built curation admin tool called the Samsung Controlinator. Armed with essential keywords, killwords and trendspotting tools, the curation team worked on the ground for 12 hours per day to ensure the best social data was highlighted on the installation.

Our Methodology: Physical installations present unique challenges. Complications can arise with fabrication of the structure the digital installation sits in, hardware malfunctions, software bugs, and of course — making sure that what you’ve designed actually looks good in real life and not just in the office where you’ve been staring at it for months. But at the core, it’s always about finding a way to make something that fits in the space and conveys interesting and value-driven information in a beautiful relevant way.

The evolution from last year’s social visualizations to what we created this year is based on the concept of sharing what’s interesting at SXSW back to the people in attendance. It’s easy to get distracted by data and content that can be included instead of concentrating on what should be included. For 2012, we are looking at the most interesting content across categories of people, parties, locations, tweets, the day in review and overnight happenings. We’re paying attention to all of these areas across a set of curated “Subjects” curated by the JESS3 team.

The flow of conversation is just that – a flow. It changes over time in terms of what is important and what is interesting. Breakout news needs to be seen and included quickly, and marquis stories from yesterday need to be cleared out to make room for more relevant topics if interest in them has waned. The JESS3 curation team spec’d the Samsung Controlinator to help in this task and give them ways to filter and direct the flow of conversation for each of the categories on the screen.

In an environment characterized by chaos, dynamism and fluidity, the key is to build a platform that organizes at a stable level and provides maximum flexibility to react and adapt at more detailed levels. This ensures a curation of top quality content at a fast pace within beautiful design.

Results: According to NetBase, Samsung received the most social media buzz among non-media/tech brands, with about 165,000 mentions – even more than heavy-weight brands American Express, Pepsi and Chevy. Samsung was the most tweeted sponsor at SXSWi with 2,401 tweets overall and received coverage from a number of top media outlets including Fast Company, Mediabistro and AdWeek.

Read More
  • Get Our Newsletter

JESS3 Clutches Small Agency of the Year, Southeast, Gold; Featured in AdAge for Win

JESS3's AdAge feature highlights their Small Agency of the Year, Southeast, Gold award. The feature also adds insight to JESS3 and its founders. AdAge's Cotton Delo writes, "Standing out as a creative agency is difficult, but JESS3 was ...

Leslie Bradshaw Named to TopRank's "25 Women Who Rock Social Media"

JESS3's President, COO and Co-Founder, Leslie Bradshaw, was named to the list, compiled by TopRank CEO Lee Odden, that includes industry leaders like Arianna Huffington, Randi Zuckerberg, Nilofer Merchant, Sloane Davidson, Ekaterina Walter, and more. Author and MarketingProfs Chief ...

5 Defining Moments at JESS3

Our President, COO and co-founder reflects on the early days at JESS3 in slide and word. Initially designed for the CEOs of Silicon Valley Bank's portfolio companies, Leslie extends her thinking following the event in this blog post. Top ...

Eloqua and JESS3 update The Blog Tree with New Growth

Launching a blog in today’s over-saturated web space is no easy feat. To do so successfully is even more remarkable. Eloqua, partnering once again with JESS3, recognizes some of the best blogs launched within the past two years in ...

Infographic Earns FastCo Press, Sheds Light on Poverty and Obesity Link

Originally created for CauseShift, the compelling JESS3 infographic gains traction, most recently being featured on Co.Exist. In an article titled, "Infographic: Untangling The Web Of Poverty, Obesity, And Food,"editor Morgan Clendaniel says , This new infographic, by Jess3 for ...

Leslie Bradshaw Presents at Social Media Marketing Boot Camp

Today Leslie, our President, COO and Co-founder, presents at the world-class conference hosted by MediaBistro, Semantic Web and Inside Network. We are so proud to see her presentation, 'The Practitioner's Guide to Creating Content Like a Publisher,' featured on ...

Jesse Thomas Gives Expert Advice to Marketing Land

JESS3’s founder, Jesse Thomas, sat down with Marketing Land as one of 8 industry experts, including other designers and top level executives, to answer the questions “What makes an excellent infographic?” and “What should my expectations be for an ...

JESS3 COO Leslie Bradshaw Debuts Forbes Female Leadership Column with More Seats Infographic

To accompany Leslie Bradshaw's first article on Forbes, "Why Women Having a Seat At The Table Is Not Enough," and underscore the disparity between the leadership roles men hold as compared to women, JESS3's design team crafted a ...

»
«