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Gowalla Campaign

In honor of the Discovery Space Shuttle’s second to last mission on 11/1/10, NASA and location-based social networking service Gowalla have launched a new “item”, the Moon Rock, which users can find in Museums, Libraries and other NASA-related points across the country.

To bring the various locations to life on the U.S. map, JESS3’s design team created a customized illustration of each place containing a Moon Rock item to create a true cohesive treasure map around the theme of NASA and space travel. To reward Gowalla’s most frequent and passionate users and kick-start the Moon Rock item hunt, the JESS3 designed maps were then printed and sent to their homes.

As a social media adviser to NASA through other efforts including the NASA Buzzroom, JESS3 was also an integral part of coordinating the partnership and putting together the strategy for this program.

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