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NASA

Foursquare Campaign

October 22, 2010 NASA astronaut and International Space Station Commander Doug Wheelock made history by executing the first check-in from space using the mobile social networking application Foursquare.

Unlocked at 11:09 am EST, Wheelock’s check-in to the space station published to his Twitter feed and launched a partnership between NASA and Foursquare to connect its users to the space agency, enabling them to explore the universe and discover Earth.

The partnership also features a customized section of the Foursquare website for NASA (http://foursquare.com/nasa), where the agency will provide official tips and information about the nation’s space program in locations throughout the United States.

JESS3 provided the design for the branded NASA header on its Foursquare page and created the animation wrap for NASA TV’s official coverage of Wheelock’s check-in. And, as a social media adviser to NASA through other efforts including the NASA Buzzroom, JESS3 was also an integral part of coordinating the partnership, strategy and media relations for this program.

Media Coverage in English here.
International Media Coverage here.

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