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Eloqua

Message is the Messenger

Nobody captured the power of influence better than Marshall McLuhan who said, “The message is the medium.” But what happens to influence when media institutions fall?

This infographic from JESS3 and Eloqua examines how influence has shifted to the individual — how in today’s world, the message has become messenger. The businesswoman doubles as an advocate. The analyst is an entrepreneur. The blogger runs a non-profit.

Taking a modern twist on a Venn diagram, this infographic explores the overlapping and multi-dimensional roles today’s messengers are playing in this era of “personal media.” It is not intended to be an exhaustive list of personal brands. Instead it’s a collection of the people who inspire and inform those who created it. These are the voices that influence us.

Chief Content Officer Magazine listed Message is Messenger as #5 on Top 15 Most Innovative content marketing projects.

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JESS3 Releases the State of Wikipedia

The fourth in its series of informative motion graphic videos, JESS3 released today the State of Wikipedia, which walks the viewer through the creation, evolution and future of the indispensable online resource Wikipedia, all narrated by its co-founder Jimmy Wales.

JESS3 Helps Google Create Election Coverage Site

Google is focusing on the empowerment of voters by arming them with the news, information and knowledge required to become more meaningful participants in the country’s democratic process. There’s no question that the web is poised to deliver more political information, opinion and news than any other medium. Google and JESS3 foresee the Internet playing its biggest role yet in American elections.

JESS3 Brands Pot for the Washington Post

It’s an ongoing debate: the legalization of marijuana. A new twist on the hotly contested debate came in the form of a typical branding challenge, but with a very atypical client: The Washington Post. See it to believe it.

Jesse Thomas Gives Expert Advice to Marketing Land

JESS3’s founder, Jesse Thomas, sat down with Marketing Land as one of 8 industry experts, including other designers and top level executives, to answer the questions “What makes an excellent infographic?” and “What should my expectations be for an infographic?” Jesse stressed in his answers that infographics need to be beautiful, but also meaningful and have the data to back them up, because “the primary purpose of an infographic is to spark informed conversation and action.” He also noted that “An infographic should be intelligent and tell the audience something they don’t already know, but say it with words and terms they do.”

JESS3 Named #430 on the Inc. 500

JESS3 has been named one of the top 500 "Fastest Growing Private Companies" by Inc. Magazine for their strong year-over-year growth and proven track record. The company celebrates the 10th anniversary of founder Jesse Thomas' launching JESS3.com this year, as well as co-founder Leslie Bradshaw's 6th anniversary in September.

JESS3 Animates The New United Nations Foundation Mobile Application

To raise awareness of the launch of its free mobile application, where users can track the latest UN news, make donations and more, the United Nations Foundation turned to the JESS3 team to create a concise and informative thirty-second video.

JESS3 Designs Google Docs "Presentations" Deck

To reveal its latest Google Doc offering, the new Google presentations, Google approached JESS3 to create an embedded deck to showcase the editor’s key differentiators. To create the deck, our design team used elements which are all available in the new Google presentations interface.

Leslie Bradshaw Presents at Social Media Marketing Boot Camp

Today Leslie, our President, COO and Co-founder, presents at the world-class conference hosted by MediaBistro, Semantic Web and Inside Network. We are so proud to see her presentation, 'The Practitioner's Guide to Creating Content Like a Publisher,' featured on the SlideShare homepage!

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