Eloqua and JESS3 have partnered again to create the sequel to The Future of Revenue. This video defines Revenue Performance Management and its impact on not only the world of sales and marketing but on the future of business as a whole. Eloqua wanted to define this slightly abstract concept more thoroughly, and to show that Revenue Performance Management adds a more scientific, and less creative, element to marketing.
JESS3’s founder, Jesse Thomas, sat down with Marketing Land as one of 8 industry experts, including other designers and top level executives, to answer the questions “What makes an excellent infographic?” and “What should my expectations be for an infographic?” Jesse stressed in his answers that infographics need to be beautiful, but also meaningful and have the data to back them up, because “the primary purpose of an infographic is to spark informed conversation and action.” He also noted that “An infographic should be intelligent and tell the audience something they don’t already know, but say it with words and terms they do.”
Partnering again with Eloqua, an industry leader in marketing automation software, JESS3 designed a 33-slide presentation for a keynote speech at the 2012 Online Marketing Summit in California. Eloqua wanted an informative and detailed concept, “How to Generate Demand with Content Marketing,” to be displayed in a simplified, beautiful way.
As part of its continued efforts to fuse the best of Madison Avenue and Silicon Valley, JESS3 has added two new team members to its Washington D.C. workforce. Simon Owens who has many years of expertise in the digital PR space under his belt will be coming in as Director of PR and Glenn Siegman, a skilled backend Engineer, will be joining the development team.
JESS3 earned high praise at the Beagle Short Tale Awards. The video "Future of Revenue," created in conjunction with Eloqua, was recognized with three awards: Best Story Telling, Best Video with an Educational Theme and Best Animation. JESS3 also won Best Production for its three "State of" releases in 2010.
C-SPAN’s online Campaign 2012 Hub designed by JESS3, the creative agency which designed C-SPAN’s Webby Award-nominated 2008 Convention Hub, will provide complementary video, political information, and social engagement opportunities for C-SPAN’s political audience. The Hub will bring together people who love politics and are interested in the conventions to watch, discuss, share and connect with others.
JESS3 worked closely with foursquare to build a custom map visualization of Election Day check-ins that access over 108,000 official polling locations thanks to the Voting Information Project (Google x The Pew Center on the States).
Today Leslie, our President, COO and Co-founder, presents at the world-class conference hosted by MediaBistro, Semantic Web and Inside Network. We are so proud to see her presentation, 'The Practitioner's Guide to Creating Content Like a Publisher,' featured on the SlideShare homepage!