JESS3 is a creative agency that specializes in data visualization.

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Kraft

Social Media Engagement

In conjunction with Meredith, NMS and Kraft Foods, JESS3 designed this video narrative of Kraft’s “Genuine Engagement” online with through the use of blogger outreach Facebook, YouTube, and Twitter under NMS’s guidance. The video is a colorful animated depiction of the great results the company witnessed in 2009, including an considerable 74% positive sentiment observed in online discussions.