As ICANN prepared to make a big Top Level Domain-related announcement in early 2011, JESS3 was commissioned by the Washington Post to bring a visual storytelling angle to the changing tides of domain names. The challenge was how to give an "out with the old, in with the new" feel. As the TLD story continues to unfold, JESS3's art is as relevant as ever. Notes Washington Post reporter Hayley Tsukayama: "The organization tasked with regulating the Web’s domain names — that’s everything to the right of the dot in a URL — released its list detailing who has applied for new Web suffixes Wednesday. Companies who applied for new addresses include Apple, Amazon, Google and Microsoft as well as prominent firms such as Macy’s, Wal-Mart and Tiffany. Each application cost the companies $185,000."
JESS3 COO, Co-Founder, and President Leslie Bradshaw discusses the rise of women entrepreneurs with Ellie Cachette of The Huffington Post. One statistic sates that in the last 15 years alone women-owned businesses have increased by 54 percent, reaching over 8.3 million total in the United States. Bradshaw, a driving force behind the women business owner movement says, "Entrepreneurship is the next natural step for women. We've reached parity in higher education. We are no longer facing an overt, sexist glass ceiling in the management ranks. Now, it is time for us to launch and grow businesses."
iMedia Connection named JESS3 to the iMedia 25 agency list, recognizing JESS3 as a key agency that has advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate pursuit of excellence in the digital space. Citing our work with Samsung, ESPN, American Express, and recent partnership with the Google Politics and Elections team for the 2012 National Conventions, the article states, “JESS3 has a gift for turning numbers into stories and a passion for creating content strategies that resonate over the long haul.”
A follow-up to last year's Social Media Playbook with Eloqua, this newly redesigned and refreshed Social Media ProBook includes updates on various social media platforms along with advanced information, insights and instruction as well as advice by some of the most trusted thought leaders on the web.
For the 2011 Consumer Electronics Show, JESS3 worked closely with processor-powerhouse Intel to design and develop the first ever social media data visualization to run at CES entirely in HTML5 and CSS3. The geosocial heat map was the most popular feature, showing what was "hot" on the show floor in real-time.
Our own co-founder and fearless leader Leslie Bradshaw joins an esteemed panel of women in media, entertainment, fashion, advertising and business to get real about a variety of sex and gender related topics. Brace yourself.
JESS3 President, COO and Co-founder Leslie Bradshaw talks about our company's focus on data visualization, how it has given us a unique relationship with brands and platforms, and what it has meant to deviate from our core offerings in search of new revenue streams. "Our success has come from being best-in-class at one thing as opposed to being good at a lot of things," said Ms. Bradshaw. "We don't want to lose that as we go forward. It's tempting as clients ask us to do things two or three degrees to the right or left."
Partnering again with Eloqua, an industry leader in marketing automation software, JESS3 designed a 33-slide presentation for a keynote speech at the 2012 Online Marketing Summit in California. Eloqua wanted an informative and detailed concept, “How to Generate Demand with Content Marketing,” to be displayed in a simplified, beautiful way.