"How much of a boost does a business get from a president’s visit? After the folks at the Washington sandwich shop Taylor Gourmet got a visit from President Obama on May 16, they decided to crunch the numbers and find out. President Obama spent exactly 15 minutes at Taylor Gourmet. That visit was enough to boost the stores’ sandwich sales by 15 percent. Orders for the Spruce Street (Obama’s hoagie of choice) jumped from 21 each day to 53 after the President’s visit. More in a very comprehensive infographic drawn up by design firm JESS3, after the jump."
Leslie Bradshaw, President, COO, and Co-Founder of JESS3 joins Google hosts Megan Smith and Betsy Masiello for "Google Developers Live Presents: Women Techmakers" on Nov. 5th @ 2:30 p.m. (PST). "Women Techmakers" is a five-episode series "highlighting women in the technical space who are fearlessly innovating, honing technical expertise, and testing the boundaries of technology." Leslie's appearance on the first episode will feature a discussion of her experience growing a design business from two employees to a transnational operation.
While JESS3 continues to operate entirely in the cloud across multiple time zones and countries, we believe strongly in having a physical space to collaborate, tap into creative epicenters and to better serve our clients. From Florida to Oregon, Denver and Oklahoma to LA, we are thrilled to announce that we're expanding our footprint to do just that.
Agency Post sits down with our fearless President, COO and Co-founder to discuss our company's approach to the creative process, her leadership philosophy and the ins-and-outs of building an agency from the ground up. In addition to talking about favorite projects, she also shouts-out JESS3's longtime veterans founder and CEO Jesse Thomas, VP of Production and Operations Becca Colbaugh, Comptroller Carol Zirkle, Director of Motion Mark Kulakoff and Senior Designer Eric Leach.
In an ongoing effort to thank our avid supporters on Twitter, JESS3 designs a weekly graphic that pulls in the shiny faces and unique avatars that have made our week especially awesome.
The Huffington Post’s Los Angeles vertical spotlighted “Coachella by the Likes,” JESS3’s infographic examining Coachella’s roster by number of “Likes” each band has on Facebook. We matched the number of Facebook fans per musical act with their graphic presence on the annual Coachella lineup poster. Making use of the Facebook-liking, data-driven generation, the resulting visualization triggered insightful discoveries about the festival’s lineup. The Huffington Post used our findings to surmise whether “Coachella's iconic poster [does] justice to the most popular acts when it comes to prominence and font size.”
JESS3’s founder, Jesse Thomas, sat down with Marketing Land as one of 8 industry experts, including other designers and top level executives, to answer the questions “What makes an excellent infographic?” and “What should my expectations be for an infographic?” Jesse stressed in his answers that infographics need to be beautiful, but also meaningful and have the data to back them up, because “the primary purpose of an infographic is to spark informed conversation and action.” He also noted that “An infographic should be intelligent and tell the audience something they don’t already know, but say it with words and terms they do.”
After watching a documentary that touched on Steve Jobs’ study of Buddhism and how its teachings affected the aesthetic of Apple products, JESS3 CEO and Founder Jesse Thomas was set on making a technology-themed comic book / zine with Steve Jobs as the protagonist. He pitched the idea to Forbes Managing Editor Bruce Upbin, who immediately understood the power of Jesse’s vision and wanted to collaborate.