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Eloqua

40 Charts for Modern Marketers

PROJECT: Using Eloqua’s wide array of marketing data and insights, JESS3 again partnered with the B2B automated marketing leader to create 40 unique and visually stunning charts.

METHODOLOGY: Inspired by The Economist, we used the simple building blocks of information design to tell 40 insightful stories relevant to the modern marketer and C-suite. Using a combination of pie charts, line graphs and bar charts, JESS3 was able to put its data visualization and visual storytelling skills to the test to help Eloqua create timely, useful tools for marketers based on their exhaustive dataset. The charts were then made available to modern marketers on a custom website where charts could be explored by topic, or marketers could download all of the charts in the free eBook, which was also made available.

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