JESS3 co-founder Leslie Bradshaw was joined by JESS3 editorial and outreach director Simon Owens to discuss the finer points of how Facebook was hacked by porn spammers during the week of November 14th. WUSA 9 reporter Lindsey Mastis joined the JESS3 team at our DC offices, where they discussed what happened and how to avoid the situation in the future. It's un-Biebevable!
Eloqua, partnering once again with JESS3, has set out to visualize the most influential tech, design, startup and other blogs in the UK with a new infographic, The Blog Tree: UK Edition. This is the third installment to the Blog Tree series first released in late 2010. The UK Edition recognizes the most influential marketing bloggers and incorporates scoring of each blog's influence.
Looking to raise awareness about its efforts to empower women abroad, Estée Lauder approached JESS3 to help tell its story visually. Our team took on the challenge of producing two videos to raise awareness about Estée Lauder’s recent partnership with CARE International, an organization that helps women across the globe succeed economically.
Mashable featured JESS3’s Creepy Cupid series of digital valentines as part of their Valentine’s Day coverage, publicizing their humour and connection to the all-too-real online world of dating. Our graphics, called a “hilarious set,” use real quotes from online dating site OKCupid to encapsulate the boldness — and the trepidations — of online dating. Ranging from the silly to the outright absurd, the shareable cards were optimized for social media and capitalized on the hashtag #CreepyCupid. Mashable noted that regardless of whether love is blind, our playful graphics are “all the visualization you need.”
Awed by the minutia and beautiful craftsmanship that went into filming each aspect of our stop motion Gmail commercial, we decided to put together our own film to document the detailed work that went into making the Gmail interface come to life.
The latest partnership between JESS3 and Brian Solis, the Social Media Brandsphere breaks down the five different ways brands can engage with their customers through social media channels and how each different technique produces a wide range of possibilities for interaction and storytelling between people and brands.
JESS3 President, COO and Co-founder Leslie Bradshaw talks about our company's focus on data visualization, how it has given us a unique relationship with brands and platforms, and what it has meant to deviate from our core offerings in search of new revenue streams. "Our success has come from being best-in-class at one thing as opposed to being good at a lot of things," said Ms. Bradshaw. "We don't want to lose that as we go forward. It's tempting as clients ask us to do things two or three degrees to the right or left."
JESS3 wins Gold for Small Agency of the Year: Southeast Region at the fourth annual Ad Age Small Agency Awards, 2012. JESS3 CEO and Founder, Jesse Thomas was present in Minneapolis to accept the prestigious award. Ad Age Editor, Abbey Klaassen commented on this year's entries, “— We continue to be impressed by the quality of entries, proving that size has no bearing on the ability to offer effective marketing ideas." She continued, “I can confidently say that our winners exemplify creativity, entrepreneurialism and ingenuity -- there's a lot to be learned from them, no matter what your size."