Working with our agency partner, NMS, JESS3 created the first-ever C-SPAN Republican National Convention Hub and Democratic National Convention Hub, tapping into C-SPAN’s rich video archives, leveraging Twitter’s then-nascent application programming interface (API) and heavily customizing WordPress backend development.
The sites provided users with up-to-date election information through videos, blogger coverage and instantaneous Twitter micro-conversation in a way that had never been done before. Declared “a great effort to spice up coverage” that “political nuts will definitely want to bookmark,” the sites garnered mentions from tech, media and political influencers like TechCrunch, Mashable, Firedoglake and National Review and inspired over 200 blog posts. Combined RNC and DNC Hub traffic data shows over 120,000 unique monthly visitors during the conventions.
Our co-founder Leslie Bradshaw was also an official C-SPAN social media correspondent, filing over a dozen on-air reports both spotlighting features on the Hub as well as top posts from bloggers and Twitter that captured the zeitgeist of the convention.