JESS3 and Google teamed up to visualize Google's search data, and to analyze the top searches of each Super Tuesday state. We created a graphic for Google to share the most searched GOP candidate and issues surrounding Super Tuesday, and we are so excited to see Mashable has featured it!
CEO and Founder Jesse Thomas and Director of Strategy Brad Cohen traveled to Bilbao, Spain to participate in the Nonick Conference, which promotes the role of technology and new media in developing new areas of Spain’s economy. The expert duo shared tips on making information snackable, social objects, and keeping the target audience in mind.
JESS3’s founder, Jesse Thomas, sat down with Marketing Land as one of 8 industry experts, including other designers and top level executives, to answer the questions “What makes an excellent infographic?” and “What should my expectations be for an infographic?” Jesse stressed in his answers that infographics need to be beautiful, but also meaningful and have the data to back them up, because “the primary purpose of an infographic is to spark informed conversation and action.” He also noted that “An infographic should be intelligent and tell the audience something they don’t already know, but say it with words and terms they do.”
The Huffington Post’s Los Angeles vertical spotlighted “Coachella by the Likes,” JESS3’s infographic examining Coachella’s roster by number of “Likes” each band has on Facebook. We matched the number of Facebook fans per musical act with their graphic presence on the annual Coachella lineup poster. Making use of the Facebook-liking, data-driven generation, the resulting visualization triggered insightful discoveries about the festival’s lineup. The Huffington Post used our findings to surmise whether “Coachella's iconic poster [does] justice to the most popular acts when it comes to prominence and font size.”
Publishing mid-conference at TechCocktail's Startup Mixology, JESS3's lead reporter Chris Cassidy captured insights from former AOL CEO Steve Case, Genius Rocket President and our own Co-founder and President Leslie Bradshaw. Infographic capturing them all forthcoming!
Infographic and data visualization community Visual.ly featured The Workplace Zodiac, an infographic created by JESS3 for Mindjet, on its front page. Outlining the dynamics of different Work Personality Types, the infographic was the final piece of Mindjet’s Workology series, which examines every team member’s role for maximizing team success. Although the project’s original intention was to drive brand awareness, Mindjet incorporated the series into their sales team’s efforts as well. The infographic is now in the top 5% of Business content on Visual.ly.
To reveal its latest Google Doc offering, the new Google presentations, Google approached JESS3 to create an embedded deck to showcase the editor’s key differentiators. To create the deck, our design team used elements which are all available in the new Google presentations interface.
As ICANN prepared to make a big Top Level Domain-related announcement in early 2011, JESS3 was commissioned by the Washington Post to bring a visual storytelling angle to the changing tides of domain names. The challenge was how to give an "out with the old, in with the new" feel. As the TLD story continues to unfold, JESS3's art is as relevant as ever. Notes Washington Post reporter Hayley Tsukayama: "The organization tasked with regulating the Web’s domain names — that’s everything to the right of the dot in a URL — released its list detailing who has applied for new Web suffixes Wednesday. Companies who applied for new addresses include Apple, Amazon, Google and Microsoft as well as prominent firms such as Macy’s, Wal-Mart and Tiffany. Each application cost the companies $185,000."