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PIKAPIKA

Light painting, also known as light drawing is a photographic technique in which exposures are made usually at night or in a darkened room by moving a light source or by moving the camera.


reminds me of the sprint campaign
and this is interesting
Labels: advertising, art, viral
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Reverse Graffiti Project

equipment needed:

reverse_graffiti_blaster









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Brazilian artist Alexandre Orion turned a São Paulo transport tunnel into a kind of graphic charnel house, lined with skulls.
He created the images, the project's website explains, "by selectively scraping off layers of black soot deposited on those walls in the short life of this orifice of modernity."
And what a lovely orifice it is...

Specifically, Orion scraped, cleaned, and rubbed down through soot "until reaching the natural color of the walls" – inevitably leading me to wonder what other worlds, of figures and images and narrative sequences, might exist in some future graphic tense beneath layers of urban pollution...? And could one prepare for the accumulation of soot by attaching stencils to the walls of tunnels – only to remove those in five years, revealing imagery?Interestingly, the rough geological equivalent of this procedure can be found throughout the American Southwest, in the form of various "newspaper rocks"
– where layers of desert varnish have been scraped away to reveal natural rock pigmentation, thus allowing the production of representational art.
In any case, the descriptive text on Orion's website seems to go downhill fairly quickly – we're soon scraping soot off the walls of repression and peeling away consciousness itself, and we're meant to be very, very angry while doing so – but the funny thing is, because voluntarily scrubbing sections of a public underpass isn't actually illegal in São Paulo – and would seem, in fact, to be a sign of refined citizenship – try as they might, Brazil's patient and well-organized police force couldn't charge Orion with anything.
Instead, the fire crews showed up and washed it down with hoses.Labels: coolhunting, inspiration, viral
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Weezer's Pork and Beans Video
Here is the video for "Pork and Beans" from Weezer starring some familiar YouTube faces. Weezer has been doing sick music videos for a while- remember spike jones produced buddy holly?
here are the videos pork and beans is inspired by
One Man Band
Numa Numa
How the Dramatic Prairie Dog was Born
Afro Ninja
Diet coke and Mentos experiment
GI Joe Gay
Guiness World Record for most T-Shirts worn at one time.
Chris Crocker - LEAVE BRITNEY ALONE!
All Your Base Are Belong To Us
Miss Teen USA 2007 - South Carolina answers a question
Star Wars Kid
Crank That Soldier Boy
Evolution of Dance
"Chocolate Rain" Original Song by Tay Zonday
K-Fed Popozao
Daft Hands - Technologic
Daft Bodies - Harder, Better, Faster, Stronger
Shoes the Full Version
Charlie The Unicorn
It's Peanut Butter Jelly Time!!!
and here are some other related videos
Labels: viral
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The Meth Minute cartoon series
Episode 21 of "The Meth Minute" cartoon series is an attempt at taking the children's entertainment industry by storm with a slew of new kid-show ideas. As it turns out, our kid-show ideas are likely to confuse children, which makes them even more amusing to grown-ups! Featuring special guest-star Indy Mogul's Erik Beck as Gary the Puppet.
"Bob Meets The Beatles" is Episode 22 of The Meth Minute cartoon series. This one takes us back in time to a milestone moment in rock history: the day Bob Dylan first smoked up the Beatles. It got weird in that room. Directed by Dan Meth.
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viral keys
Nissan’s latest marketing stunt should stir some interest, or at least some confusion. The company will intentionally “lose” 200,000 sets of keys in bars, concert halls, and other public facilities in order to promote the Altima’s keyless ignition system. The tag attached to the keys states: “If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with push-button ignition, and I no longer need these.” The campaign was created by True Agency in Los Angeles, for a reported sum of only $100,000.Labels: viral
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Billboards That Know You by Name
Mini USA has launched a series of "talking billboards." The billboards can identify Mini Coopers using a coded signal from a radio chip embedded in the car's key fob. As drivers approach, a customized message flashes on the billboard. "Hi Jackie! Don't crash the car."
Being identified by a billboard sounds kinda creepy, but the messages are based on information submitted by Mini owners who've opted into the campaign. Nonetheless, it still seems a bit like the "Truman Show" or a poor-man's "L.A. Story."
Mini and its ad agency say the snooping billboards will "intensify the already strong 'tribal' feeling among Mini owners and stimulate their desire to support the brand." That's a big horse pill to swallow. If a company claims that its buzz marketing program will "intensify already strong tribal feelings," chances are it has OD'd on its own Kool-Aid.
Just last year Mini concocted another expensive gimmick: encrypted magazine ads that could only be read by Mini owners who'd been sent a kit with a special viewer to decode them. A lot of work just to be marketed to.via nytimes
Labels: advertising, mini, viral, WOM
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tbs paying $2mil for boston bomb stunt
BOSTON (AP) -- The Massachusetts attorney general says Turner Broadcasting Systems and Interference Inc. have agreed to pay $2 million for a Cartoon Network advertising campaign that caused a widespread bomb scare.Boston bomb scare
On January 31, 2007 Interference Inc., an advertising firm retained by Turner Broadcasting System Inc., placed several devices around the city of Boston, Massachusetts, and several other communities around the Boston metropolitan area as part of an advertising campaign. The dozen or so devices were discovered throughout the day by concerned citizens and SWAT teams and prompted a massive metro-wide bomb scare as more and more devices were discovered. Turner confirmed the packages had been placed as part of a guerrilla marketing campaign, and a statement released by Turner Broadcasting clarified that the packages were in fact magnetic lights, not bombs. Two Boston-area men, Sean Stevens and Peter Berdovsky, who had been hired to place the devices by Interference Inc and Turner Broadcasting Systems, were arrested and charged with disorderly conduct and "placing a hoax device." Adding to the bizarre nature of the incident, as late as 1 p.m. on January 31st, CNN.com was reporting the incident as a "bomb scare", despite the fact that CNN and Turner Broadcasting are owned by the same parent company, Time Warner Inc. Massachusetts Attorney General Martha Coakley, Boston Mayor Tom Menino, and other interested parties seemed to regain their sense of humor about the incident as soon as Philip I. Kent offered to compensate the city and and other affected agencies for their expenses, although one or another individuals at Turner Broadcasting Systems would appear to be guilty of conspiracy to place the hoax devices. According to Massachusetts law, a "hoax device" is "any object that a reasonable person might assume to be infernal" (explosive), and is a felony punishable by up to five years imprisonment. (Source: Jan Freeman, The Boston Globe, Ideas section, "The Word" February
Devices and unauthorized merchandise sold on eBay
The incident prompted opportunists to acquire the promotional devices from other cities and auction them on eBay, with prices ranging from $500 to over $5,000 USD. Other eBay users created unauthorized merchandise commemorating the event, including such items as T-shirts, stickers, and custom LED signs.

