about The Bigness of Smallness

... a video presentation from johnmoore of the BRAND AUTOPSY MARKETING PRACTICE

***********************************

When "small businesses" dream, they usually dream of becoming a bigger business. When you think about it, nearly every big business began as a small business. However, a bigger business doesn't always equate to being a better business. At some point, big becomes bad. Big becomes a matter of being convenient rather than being unique (McDonald's). Big becomes a game of market share not customer care (Wal-Mart). Big becomes ubiquitous (Microsoft).

It seems by the time a small business gets big, it's time for it to act small again. Paradoxical? Yes. Impractical? No. There are countless businesses which have managed to get bigger, but still retain their semblance of smallness. They get bigger by acting smaller. In essence, these businesses are like Jumbo Shrimp—big, yet small.

In this presentation, attendees will learn actionable methods for how small businesses can look bigger and conversely, how big businesses can get smaller.

***********************************
For more on johnmoore and BRAND AUTOPSY, visit here: www.brandautopsy.com
***********************************

about advertising in a post-9/11 zeitgeist

I can't decide whether this helps, hurts, or does nothing for their cause.

Their cause: a marketing campaign by Turner Broadcasting for their cartoon TV show “Aqua Teen Hunger Force" (left).

The situation: Boston temporarily closed parts of bridges, subway stations, an Interstate highway and even part of the Charles River on Wednesday after the authorities found what the police described as suspicious devices at nine places.

What's whack (and oh-so-post 9/11): Explosives experts removed the device at Sullivan Square. Officials from the FBA and the Homeland Security Department were called in, as well as bomb squads, and extra police officers were deployed around the city (right).

TBS's statement: “The ‘packages’ in question are magnetic lights that pose no danger... the outdoor marketing campaign... had been in place for two to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco and Philadelphia.”

posted by: Leslie