jess3 blogs,
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PIKAPIKA

Light painting, also known as light drawing is a photographic technique in which exposures are made usually at night or in a darkened room by moving a light source or by moving the camera.


reminds me of the sprint campaign
and this is interesting
Labels: advertising, art, viral
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The Bigness of Smallness
... a video presentation from johnmoore of the BRAND AUTOPSY MARKETING PRACTICE
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When "small businesses" dream, they usually dream of becoming a bigger business. When you think about it, nearly every big business began as a small business. However, a bigger business doesn't always equate to being a better business. At some point, big becomes bad. Big becomes a matter of being convenient rather than being unique (McDonald's). Big becomes a game of market share not customer care (Wal-Mart). Big becomes ubiquitous (Microsoft).
It seems by the time a small business gets big, it's time for it to act small again. Paradoxical? Yes. Impractical? No. There are countless businesses which have managed to get bigger, but still retain their semblance of smallness. They get bigger by acting smaller. In essence, these businesses are like Jumbo Shrimp—big, yet small.
In this presentation, attendees will learn actionable methods for how small businesses can look bigger and conversely, how big businesses can get smaller.
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For more on johnmoore and BRAND AUTOPSY, visit here: www.brandautopsy.com
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Labels: advertising, marketing
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Justin Timberlake, Pepsi Stuff, and another pre-SuperBowl Ad...
Cross-posted on Leslie's blog here.
UPDATE: Perez Hilton has it up as well!
UPDATE2: HuffPo shows love , yay!
Labels: advertising, Justin Timberlake, leslie post, pepsi, superbowl
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I've never seen a SuperBowl ad like this
Working at a new media company (NMS, holler!) that does online promotion work and encourages its employees to watch and buy and blog and play online all day long... I see a lot of videos. I mean, A LOT. People send me these videos... some good, some funny, some not so good... most get buried in my Firefox tab farm (rows and rows and rows).
BUT THIS ONE WAS AMAZING.
SO AMAZING, that I asked if I could blog about it as far and wide as possible (i.e., here and on my own site... maybe on Facebook later, if I can find that tab). Full disclosure: this video is a NMS client's video.
I HOPE TO SEE MORE COMPANIES THINKING THIS WAY ABOUT ADVERTISING. GO PEPSI.
Making Of:
THE Ad...
Labels: advertising, leslie post, superbowl
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Billboards That Know You by Name
Mini USA has launched a series of "talking billboards." The billboards can identify Mini Coopers using a coded signal from a radio chip embedded in the car's key fob. As drivers approach, a customized message flashes on the billboard. "Hi Jackie! Don't crash the car."
Being identified by a billboard sounds kinda creepy, but the messages are based on information submitted by Mini owners who've opted into the campaign. Nonetheless, it still seems a bit like the "Truman Show" or a poor-man's "L.A. Story."
Mini and its ad agency say the snooping billboards will "intensify the already strong 'tribal' feeling among Mini owners and stimulate their desire to support the brand." That's a big horse pill to swallow. If a company claims that its buzz marketing program will "intensify already strong tribal feelings," chances are it has OD'd on its own Kool-Aid.
Just last year Mini concocted another expensive gimmick: encrypted magazine ads that could only be read by Mini owners who'd been sent a kit with a special viewer to decode them. A lot of work just to be marketed to.via nytimes
Labels: advertising, mini, viral, WOM
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“Ubiquity is the new exclusivity"
That's how one ad person sees the world, as quoted today in the NY Times ("Anywhere the Eye Can See, It's Likely to See an Ad"). The average American is now exposed to about 5,000 ad messages per day, but that's not enough for an ad person who sees the world through the sights of a shotgun and the rest of us as ducks.
Labels: advertising, WOM
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the superbowl ads
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advertising in a post-9/11 zeitgeist

posted by: Leslie
Labels: 9/11, advertising, Aqua Teen Hunger Force, Boston, campaign, explosives, FBI, Homeland Security, leslie post, marketing, TBS, Turner Broadcasting Station, zeitgeist
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magnificent snowmen in the streets of Russia


IT TAKES A VILLAGE TO BUILD ONE:
Labels: advertising, cold, creative, DC, leslie post, Russia, Slava Polunin, snow, Snow Show, snowman, snowmen, Washington DC




