about great red bull election ad

thanks to chris brogan for spotting it

about PIKAPIKA

Light painting, also known as light drawing is a photographic technique in which exposures are made usually at night or in a darkened room by moving a light source or by moving the camera.







reminds me of the sprint campaign



and this is interesting

about this brilliant guerrilla advertising execution for Last Minute.com

brilliant

about The Bigness of Smallness

... a video presentation from johnmoore of the BRAND AUTOPSY MARKETING PRACTICE

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When "small businesses" dream, they usually dream of becoming a bigger business. When you think about it, nearly every big business began as a small business. However, a bigger business doesn't always equate to being a better business. At some point, big becomes bad. Big becomes a matter of being convenient rather than being unique (McDonald's). Big becomes a game of market share not customer care (Wal-Mart). Big becomes ubiquitous (Microsoft).

It seems by the time a small business gets big, it's time for it to act small again. Paradoxical? Yes. Impractical? No. There are countless businesses which have managed to get bigger, but still retain their semblance of smallness. They get bigger by acting smaller. In essence, these businesses are like Jumbo Shrimp—big, yet small.

In this presentation, attendees will learn actionable methods for how small businesses can look bigger and conversely, how big businesses can get smaller.

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For more on johnmoore and BRAND AUTOPSY, visit here: www.brandautopsy.com
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about What advertisers pay to catch your wandering eye.

GOOD Magazine: Paying for Your Attention

about Justin Timberlake, Pepsi Stuff, and another pre-SuperBowl Ad...

Cross-posted on Leslie's blog here.

UPDATE: Perez Hilton has it up as well!

UPDATE2: HuffPo shows love , yay!

about I've never seen a SuperBowl ad like this

Post by: Leslie

Working at a new media company (NMS, holler!) that does online promotion work and encourages its employees to watch and buy and blog and play online all day long... I see a lot of videos. I mean, A LOT. People send me these videos... some good, some funny, some not so good... most get buried in my Firefox tab farm (rows and rows and rows).

BUT THIS ONE WAS AMAZING.

SO AMAZING, that I asked if I could blog about it as far and wide as possible (i.e., here and on my own site... maybe on Facebook later, if I can find that tab). Full disclosure: this video is a NMS client's video.

I HOPE TO SEE MORE COMPANIES THINKING THIS WAY ABOUT ADVERTISING. GO PEPSI.


Making Of:


THE Ad...

about Billboards That Know You by Name

Mini USA has launched a series of "talking billboards." The billboards can identify Mini Coopers using a coded signal from a radio chip embedded in the car's key fob. As drivers approach, a customized message flashes on the billboard. "Hi Jackie! Don't crash the car."

Being identified by a billboard sounds kinda creepy, but the messages are based on information submitted by Mini owners who've opted into the campaign. Nonetheless, it still seems a bit like the "Truman Show" or a poor-man's "L.A. Story."

Mini and its ad agency say the snooping billboards will "intensify the already strong 'tribal' feeling among Mini owners and stimulate their desire to support the brand." That's a big horse pill to swallow. If a company claims that its buzz marketing program will "intensify already strong tribal feelings," chances are it has OD'd on its own Kool-Aid.

Just last year Mini concocted another expensive gimmick: encrypted magazine ads that could only be read by Mini owners who'd been sent a kit with a special viewer to decode them. A lot of work just to be marketed to.


via nytimes

about “Ubiquity is the new exclusivity"

That's how one ad person sees the world, as quoted today in the NY Times ("Anywhere the Eye Can See, It's Likely to See an Ad"). The average American is now exposed to about 5,000 ad messages per day, but that's not enough for an ad person who sees the world through the sights of a shotgun and the rest of us as ducks.

about the superbowl ads

http://youtube.com/superbowl

http://www.sportsline.com/nfl/postseason/superads

about Disneyland ads.. lebovitz style

Great photography by Annie Leibovitz and some really amazing art direction here

about advertising in a post-9/11 zeitgeist

I can't decide whether this helps, hurts, or does nothing for their cause.

Their cause: a marketing campaign by Turner Broadcasting for their cartoon TV show “Aqua Teen Hunger Force" (left).

The situation: Boston temporarily closed parts of bridges, subway stations, an Interstate highway and even part of the Charles River on Wednesday after the authorities found what the police described as suspicious devices at nine places.

What's whack (and oh-so-post 9/11): Explosives experts removed the device at Sullivan Square. Officials from the FBA and the Homeland Security Department were called in, as well as bomb squads, and extra police officers were deployed around the city (right).

TBS's statement: “The ‘packages’ in question are magnetic lights that pose no danger... the outdoor marketing campaign... had been in place for two to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco and Philadelphia.”

posted by: Leslie

about magnificent snowmen in the streets of Russia

While DC is expecting cold temps and a few inches of snow - at best - Russia flexes its Northern *ahem* prowess in this magical advertising campaign for a play called "Snow Show" (the Story of Slava Polunin).

I couldn't seem to find the creative firm behind this idea, but that the images made it in the two papers I read thus far this morning (Wash Post Express and Wash Times) says something for its reach.

Anyone have more details? (I'd ask my Russian colleague today, but she's travelling on business)

IT TAKES A VILLAGE TO BUILD ONE:

posted by: Leslie