about Google's Superbowl Ad

Google says "Every search is a quest. Every quest is a story. These videos show that anyone can do anything when paired with the power of search."








Watch more Search Stories by Google at http://www.youtube.com/searchstories

about Langara College's Rethink scholarship ad

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Rory O'Sullivan
Writer: Simon Bruyn
Designer: Rory O'Sullivan
Producer: Anne Rubenstein
Photographer: N/A
Illustrator: Rory O'Sullivan
Studio Artist: Chris Neilsen, Taran Chadha
Aired: January 2010

about the Starbucks Love Project

156 Countries Sing Together for the Starbucks Love Project

about Ikea Facebook tagging campaign

Ikea Malmö moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea, ad agency Forsman and Bodenfors decided to advertise where the Swedes hang out all day. In a word: facebook.

But instead of a static banner showing off the showrooms, they decided to use Facebooks "tag" feature in photographs. They created a profile for the manager of this Ikea, and had him upload photographs of the new showrooms. The first person to tag an item with their own name in the photograph won it, making the photos spread like wildfire around Ikea-interested Malmö people on Facebook.

txt via adland

about Levi's - OPioneers! (Go Forth) Commercial

Levi's OPioneers! commercial from their new GO FORTH campaign. Directed by Cary Fukunaga for Wieden+Kennedy, Portland using poem by Walt Whitman.







powerful! and it totally reminds me of where the wild things are. same font style and everything



and the coldplay video for viva la vida

about Supreme

about the movie Lemonade

This recession has shown us that the near future is going to bring lots of unemployment. A theme I have been talking about forever! is the idea of a renaissance in artisan production and niche creative services.



http://www.lemonademovie.com

More than 70,000 advertising professionals have lost their jobs in this Great Recession. Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.

about The T-Mobile Flash Mob Dance

about Air New Zealand staff have nothing to hide

cool campaign from good ol New Zealand using body paint on the employees of Air New Zealand, and I love that jingle/song!





behind the scenes

about BMW vs Audi

they should have a race

about Epaksa's Kincho Commercial

about Pelephone GSM - Wool balls artillery

about Microsoft People Ready Campaign

I love this work by JWT for Microsoft.

about Wario Land Shaking YouTube

http://www.youtube.com/experiencewii

nintendo has smashed up the youtube video page using rich media trickery, id love to know how much that cost






---

yahoo did something similar



Like the iPhone 3G, the iPod touch is sensitive to motion and stimulus, making gameplay a uniquely engaging experience. To illustrate that, the Yahoo Games page "reacts" to the movement of the gamer in this piece by TBWA/Media Arts Lab.

via adgabber

about great red bull election ad

thanks to chris brogan for spotting it

about PIKAPIKA

Light painting, also known as light drawing is a photographic technique in which exposures are made usually at night or in a darkened room by moving a light source or by moving the camera.







reminds me of the sprint campaign



and this is interesting

about this brilliant guerrilla advertising execution for Last Minute.com

brilliant

about The Bigness of Smallness

... a video presentation from johnmoore of the BRAND AUTOPSY MARKETING PRACTICE

***********************************

When "small businesses" dream, they usually dream of becoming a bigger business. When you think about it, nearly every big business began as a small business. However, a bigger business doesn't always equate to being a better business. At some point, big becomes bad. Big becomes a matter of being convenient rather than being unique (McDonald's). Big becomes a game of market share not customer care (Wal-Mart). Big becomes ubiquitous (Microsoft).

It seems by the time a small business gets big, it's time for it to act small again. Paradoxical? Yes. Impractical? No. There are countless businesses which have managed to get bigger, but still retain their semblance of smallness. They get bigger by acting smaller. In essence, these businesses are like Jumbo Shrimp—big, yet small.

In this presentation, attendees will learn actionable methods for how small businesses can look bigger and conversely, how big businesses can get smaller.

***********************************
For more on johnmoore and BRAND AUTOPSY, visit here: www.brandautopsy.com
***********************************

about What advertisers pay to catch your wandering eye.

GOOD Magazine: Paying for Your Attention

about Justin Timberlake, Pepsi Stuff, and another pre-SuperBowl Ad...

Cross-posted on Leslie's blog here.

UPDATE: Perez Hilton has it up as well!

UPDATE2: HuffPo shows love , yay!

about I've never seen a SuperBowl ad like this

Post by: Leslie

Working at a new media company (NMS, holler!) that does online promotion work and encourages its employees to watch and buy and blog and play online all day long... I see a lot of videos. I mean, A LOT. People send me these videos... some good, some funny, some not so good... most get buried in my Firefox tab farm (rows and rows and rows).

BUT THIS ONE WAS AMAZING.

SO AMAZING, that I asked if I could blog about it as far and wide as possible (i.e., here and on my own site... maybe on Facebook later, if I can find that tab). Full disclosure: this video is a NMS client's video.

I HOPE TO SEE MORE COMPANIES THINKING THIS WAY ABOUT ADVERTISING. GO PEPSI.


Making Of:


THE Ad...

about Billboards That Know You by Name

Mini USA has launched a series of "talking billboards." The billboards can identify Mini Coopers using a coded signal from a radio chip embedded in the car's key fob. As drivers approach, a customized message flashes on the billboard. "Hi Jackie! Don't crash the car."

Being identified by a billboard sounds kinda creepy, but the messages are based on information submitted by Mini owners who've opted into the campaign. Nonetheless, it still seems a bit like the "Truman Show" or a poor-man's "L.A. Story."

Mini and its ad agency say the snooping billboards will "intensify the already strong 'tribal' feeling among Mini owners and stimulate their desire to support the brand." That's a big horse pill to swallow. If a company claims that its buzz marketing program will "intensify already strong tribal feelings," chances are it has OD'd on its own Kool-Aid.

Just last year Mini concocted another expensive gimmick: encrypted magazine ads that could only be read by Mini owners who'd been sent a kit with a special viewer to decode them. A lot of work just to be marketed to.


via nytimes

about “Ubiquity is the new exclusivity"

That's how one ad person sees the world, as quoted today in the NY Times ("Anywhere the Eye Can See, It's Likely to See an Ad"). The average American is now exposed to about 5,000 ad messages per day, but that's not enough for an ad person who sees the world through the sights of a shotgun and the rest of us as ducks.

about the superbowl ads

http://youtube.com/superbowl

http://www.sportsline.com/nfl/postseason/superads

about Disneyland ads.. lebovitz style

Great photography by Annie Leibovitz and some really amazing art direction here

about advertising in a post-9/11 zeitgeist

I can't decide whether this helps, hurts, or does nothing for their cause.

Their cause: a marketing campaign by Turner Broadcasting for their cartoon TV show “Aqua Teen Hunger Force" (left).

The situation: Boston temporarily closed parts of bridges, subway stations, an Interstate highway and even part of the Charles River on Wednesday after the authorities found what the police described as suspicious devices at nine places.

What's whack (and oh-so-post 9/11): Explosives experts removed the device at Sullivan Square. Officials from the FBA and the Homeland Security Department were called in, as well as bomb squads, and extra police officers were deployed around the city (right).

TBS's statement: “The ‘packages’ in question are magnetic lights that pose no danger... the outdoor marketing campaign... had been in place for two to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco and Philadelphia.”

posted by: Leslie

about magnificent snowmen in the streets of Russia

While DC is expecting cold temps and a few inches of snow - at best - Russia flexes its Northern *ahem* prowess in this magical advertising campaign for a play called "Snow Show" (the Story of Slava Polunin).

I couldn't seem to find the creative firm behind this idea, but that the images made it in the two papers I read thus far this morning (Wash Post Express and Wash Times) says something for its reach.

Anyone have more details? (I'd ask my Russian colleague today, but she's travelling on business)

IT TAKES A VILLAGE TO BUILD ONE:

posted by: Leslie