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Labels: advertising, google, superbowl
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Labels: advertising, google, superbowl
Labels: advertising, stopmotionanimation
Ikea Malmö moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea, ad agency Forsman and Bodenfors decided to advertise where the Swedes hang out all day. In a word: facebook.
But instead of a static banner showing off the showrooms, they decided to use Facebooks "tag" feature in photographs. They created a profile for the manager of this Ikea, and had him upload photographs of the new showrooms. The first person to tag an item with their own name in the photograph won it, making the photos spread like wildfire around Ikea-interested Malmö people on Facebook.
Labels: advertising, facebook, ikea, social media, viral



Labels: advertising, motiongraphics, typography
Labels: advertising, job, marketing, movie

Labels: advertising, new zealand



Labels: advertising, marketing, nintendo, viral, wii, youtube



Labels: advertising, art, viral
Labels: advertising, marketing
Labels: advertising, Justin Timberlake, leslie post, pepsi, superbowl
Labels: advertising, leslie post, superbowl
Mini USA has launched a series of "talking billboards." The billboards can identify Mini Coopers using a coded signal from a radio chip embedded in the car's key fob. As drivers approach, a customized message flashes on the billboard. "Hi Jackie! Don't crash the car."
Being identified by a billboard sounds kinda creepy, but the messages are based on information submitted by Mini owners who've opted into the campaign. Nonetheless, it still seems a bit like the "Truman Show" or a poor-man's "L.A. Story."
Mini and its ad agency say the snooping billboards will "intensify the already strong 'tribal' feeling among Mini owners and stimulate their desire to support the brand." That's a big horse pill to swallow. If a company claims that its buzz marketing program will "intensify already strong tribal feelings," chances are it has OD'd on its own Kool-Aid.
Just last year Mini concocted another expensive gimmick: encrypted magazine ads that could only be read by Mini owners who'd been sent a kit with a special viewer to decode them. A lot of work just to be marketed to.Labels: advertising, mini, viral, WOM
Labels: advertising, WOM

Labels: 9/11, advertising, Aqua Teen Hunger Force, Boston, campaign, explosives, FBI, Homeland Security, leslie post, marketing, TBS, Turner Broadcasting Station, zeitgeist


Labels: advertising, cold, creative, DC, leslie post, Russia, Slava Polunin, snow, Snow Show, snowman, snowmen, Washington DC