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Town Changes Name In Exchange for Free Satellite TV
"Back in the 1950s, Hot Springs, N.M., was renamed Truth or Consequences, N.M., after a popular quiz show. During the dot-com boom of 2000, Halfway, Ore., agreed to become Half.com for a year.
This week, Clark, Texas, morphed into DISH in exchange for a decade of free satellite television from the DISH Network for the town's 55 homes. Residents in Santa, Idaho, meanwhile, are weighing the pros and cons of changing to Secretsanta.com, Idaho.
Across the nation, small communities are being courted by large corporations who say renaming a town provides a marketing buzz that can't be bought in television ads. Though some worry about corporate America's increasing influence in local government, many towns seem eager to accept."
-- ABC News
"An online poker site wasn't bluffing when it offered $100,000 to have its name stamped on a community. Officials at PokerShare.com are offering that sum if the western Kentucky hamlet of Sharer - which has no city council, no grocery and no post office - changes its name to PokerShare.com."
-- My Way
This week, Clark, Texas, morphed into DISH in exchange for a decade of free satellite television from the DISH Network for the town's 55 homes. Residents in Santa, Idaho, meanwhile, are weighing the pros and cons of changing to Secretsanta.com, Idaho.
Across the nation, small communities are being courted by large corporations who say renaming a town provides a marketing buzz that can't be bought in television ads. Though some worry about corporate America's increasing influence in local government, many towns seem eager to accept."
-- ABC News
"An online poker site wasn't bluffing when it offered $100,000 to have its name stamped on a community. Officials at PokerShare.com are offering that sum if the western Kentucky hamlet of Sharer - which has no city council, no grocery and no post office - changes its name to PokerShare.com."
-- My Way
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