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Yahoos Brickhouse
The problem for the big established companies is that all the new start-ups have the good ideas and so being unable to complete on innovation, companies such as Yahoo and Google are forced to buy out all the start-ups in order to get their hands on some fresh thinking.
Noticing this Yahoo is launching a new division of their company named Yahoo Brickhouse which will attempt to replicate the innovation culture found in the small start-ups. Whether it will actually work is a whole different matter but I’ll be very interested to see if it does.
http://www.businessweek.com Article
Big company incubation is certainly not new to Yahoo. Microsoft has an internal incubation effort called AdLab which is focusing on adCenter related innovation. Google has its Google Labs and 20 percent time.
Noticing this Yahoo is launching a new division of their company named Yahoo Brickhouse which will attempt to replicate the innovation culture found in the small start-ups. Whether it will actually work is a whole different matter but I’ll be very interested to see if it does.
http://www.businessweek.com Article
Big company incubation is certainly not new to Yahoo. Microsoft has an internal incubation effort called AdLab which is focusing on adCenter related innovation. Google has its Google Labs and 20 percent time.
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