about user generated minisite from american express

http://clips.mylifemycard.com/

great user generated content minisite for american express. they ask consumers to create 15second clips, and the clips are available for download to ipod amongst other things. web 2.0 goodness

this could be a model for success for other companies that dare to be different.

oh, and apparently american express requires customers to pay them within 30days, but they dont pay their vendors for 60 days..